How We Got Tired of Mediocre Sunglasses
Aura Shades began with a simple frustration: finding sunglasses that could keep up with an active, adventurous lifestyle while still being stylish and affordable.
The idea was sparked in early 2024 during a high-intensity Hyrox training session. Under the sun, we noticed a fellow gym-goer rocking a sleek pair of sunglasses. Inspired by their design, a similar pair was purchased—but the excitement quickly turned into disappointment. The frames were flimsy, the lenses scratched easily, and they simply couldn’t withstand the rigors of everyday life.
That experience ignited a vision: why should anyone have to choose between affordability, durability, and quality? Affordable doesn’t mean settling for less. Driven by this belief, we set out to create sunglasses that combined premium quality, practicality, and affordability.
We didn’t take shortcuts. Months were spent researching, prototyping, and rigorously testing every element. While it would’ve been easier to use off-the-shelf designs and just slap a logo on them, we knew that wasn’t enough. We were determined to craft sunglasses that stood out for all the right reasons.
To achieve this, we took control of the entire process—designing the frames, selecting top-grade materials, optimizing lens thickness and coatings, fine-tuning the weight for comfort, and even ensuring the packaging reflected the quality of the product. Every detail was deliberate, focused on delivering nothing but the best.
The trade-off? A bigger upfront commitment, as producing at such high standards required larger quantities. But we were ready to take that risk, trusting that customers would recognize the value and quality of what we had created.
Aura Shades isn’t just about sunglasses—it’s about empowering people to be bold, confident, and unapologetically themselves. It’s about creating a product that reflects individuality and excellence.
Our Materials
Frames:
For our frames, we chose EMS TR90, a high-performance material crafted by Swiss company EMS-Grivory. Lightweight, hypoallergenic, and incredibly impact-resistant, EMS TR90 keeps your sunglasses in top-notch condition for years. Unlike other materials, it’s resistant to shape distortion and discoloration, so your shades always look as good as the day you got them.
Lenses:
Our lenses are made from Nylon PAPL, a step above the usual TAC (Triacetate Cellulose) or PC (Polycarbonate) lenses you find elsewhere. Why? Nylon PAPL offers superior clarity, making every view crystal-clear. At 2.0mm thick, they’re sturdy, impact-resistant, and built to last.
Every lens is UV400 protected, giving you full-spectrum protection from harmful rays. And we didn’t stop there—our lenses come with:
• Anti-Seawater Coating: Perfect for beach days and water adventures.
• Anti-Scratch Coating: Not scratch-proof, but definitely scratch-resistant.
• Polarized Lenses (for most models): Reducing glare so you can see clearly.
• Anti-Reflection Coating (on the back): To stop annoying bounce-back glare.
With these materials and features, you’re not just wearing sunglasses—you’re wearing a masterpiece of comfort, style, and durability.
Show Them What You Got!
Our motto, “Show Them What You Got!” is a powerful statement about embracing confidence and individuality. It encourages people to stand tall, regardless of their height, size, or shape, and to be proud of who they are. It’s about owning their unique qualities and living life unapologetically, without fear of judgment from others.
This message also extends to personal style—it’s about celebrating self-expression. Whether someone prefers bold colors, subtle tones, or anything in between, their style reflects their personality, and they shouldn’t hesitate to show it.
“Show Them What You Got!” is a rallying cry for authenticity, confidence, and fearless self-expression, perfectly aligning with the spirit of Aura Shades. It’s not just about the sunglasses; it’s about empowering people to wear their confidence as boldly as their favorite pair of shades.