How We Got Tired of Mediocre Sunglasses

Aura Shades started from something simple: frustration.

In early 2024, while training for Hyrox, we spotted someone at the gym with a sharp-looking pair of sunglasses. They looked solid, so naturally, we got a pair too.

That’s when reality hit. The frames felt flimsy, the fit was off, and the lenses weren’t built to last. After a short time, issues started showing—lenses flaking, temples crushing, frames slipping the moment sweat kicked in. They looked good at first glance but couldn’t hold up in real life.

That was the turning point. We didn’t want “just okay” sunglasses. We wanted shades that could handle more—training, traveling, sports, weekends—all without feeling like you had to baby them.

So we went back to the drawing board. Months of testing, tweaking, and refining led to what we have today: sunglasses designed with care, built with no shortcuts, and made to perform.

Our slogan, Show Them What You Got, says it all. It’s about being confident in who you are and letting your style show—backed by sunglasses that can keep up.

We’re also proud to be a Singapore brand. To us, that means every pair carries real thought and effort. Quality is non-negotiable. You don’t need to rely on international labels to get eyewear that’s reliable, stylish, and made to last—while still being fairly priced. With Aura Shades, you can back a local brand that delivers world-class quality, built with you in mind.

Aura Shades is proof of that. No compromises. Just shades that work as good as they look.

So wherever life takes you—on the move, outdoors, or just hanging out—you’ve got a pair that’s ready.

 

Show Them What You Got!

At Aura Shades, “Show Them What You Got!” isn’t just a slogan—it’s a mindset built into every pair of our sunglasses.

Our shades are crafted so you never have to second-guess yourself: lightweight frames that fit snug, lenses that don’t flake or fail, and a look that’s unapologetically bold. Wearing Aura Shades means you’re not hiding behind sunglasses—you’re amplifying who you already are.

It’s about embracing yourself fully, flaws and all, and knowing you don’t need approval from anyone else. Our shades back you up in that moment—whether you’re hitting the beach, the streets, or the gym—so you can walk out, look the world in the eye, and truly show them what you got!.