How Our NSRCC Exclusive Became a Hit

At Aura Shades, we’ve always believed that the most meaningful work happens when we build for a community, with a community. That’s why our collaboration with NSRCC (National Service Resort & Country Club) stands out as one of our proudest moments.

Together, we co-created two exclusive golf-focused sunglasses, made only for NSRCC members.

And while these sunglasses were not sold by us or by NSRCC, they were given as special gifts — and the response was nothing short of incredible.

The Vision: Create Sunglasses That Truly Help Golfers

NSRCC wanted something thoughtful for their members: a pair of sunglasses that wasn’t just stylish, but genuinely useful on the course.

That challenge aligned perfectly with our philosophy of No Compromises.

So we set out to design sunglasses that could elevate performance, comfort, and confidence on the green.

Design 1: The Golf-Vision™ Edition — Built for the Greens

The first exclusive model featured our Golf-Vision™ high-contrast lens, engineered specifically for golfing conditions.

What Golf-Vision™ Brings to the Game:

• Enhanced contrast between fairways, greens, and rough

• Improved depth perception for better reads

• Easier ball tracking against sky and turf

• Reduced glare without making the world too dark

• Comfortable clarity across an entire 18-hole round

Paired with our lightweight TR90 frame and non-slip design, it quickly became the standout favourite among recipients.

Design 2: A Clean, Premium NSRCC-Only Frame

The second exclusive design focused on understated sophistication — a sleek frame with subtle NSRCC-inspired accents.

Minimalist, timeless, and perfect for both play and post-game gatherings.

A design you could only get as part of the NSRCC family.

The Outcome: A Roaring Success 

These sunglasses were given as sign up gifts during their membership recruitment drive in August — and the response was nothing short of incredible.

• Members loved the quality and thoughtfulness

• Golfers praised the clarity and contrast on the course

• Many shared that it was “the most useful gift a club has ever given”

In conversations, at the clubhouse, on the greens — the feedback kept coming in.

It was clear we didn’t just co-create sunglasses; we created value.

Why This Collaboration Meant So Much

This was more than a product project.

It was a chance to partner with a respected club, understand their community, and deliver something meaningful — no sales, no pressure, just pure impact.

And it reinforced what Aura Shades stands for:

Design with purpose, build with intention, and always put the community first.