Outdoor Fair 2026 ran on 15 and 16 August at Suntec Singapore, and it was our best two days at any fair yet. Our first batch of photochromic sunglasses sold out within a day. Queen of Hearts, our purple pink carbon fibre pair, sold out too. Ten of our Team Aura ambassadors showed up to support the booth, and dozens of familiar faces from last year came back just to tell us their shades are still going strong. The second drop of all three designs lands this week, and we're taking orders now.
Last year was only our second event ever. This year, they came back.
Outdoor Fair 2026 brought together more than 100 outdoor brands at Suntec Singapore's Hall 404, alongside Singapore's first Snow Expo (Suntec Singapore, AsiaOne). It's a big room to stand out in. But we still remember last year, when Outdoor Fair was only the second event we'd ever had a booth at. We had no idea what to expect, and no idea if anyone would remember us a year later.
They did. Customer after customer walked up to the booth this year, recognised us, and told us straight up that we were the store to beat at the fair. No exaggeration needed, that's just what we heard, over and over, for two days straight.
"I walked the entire fair. These are still the best bang for buck sunglasses here."
The stories that made the weekend
The best part of a fair like this isn't the sales. It's the people who come back a year later just to talk to you.
So many familiar faces from last year's Outdoor Fair found our booth again, and the first thing most of them did was pull off the pair they bought from us twelve months ago and show us how well it had held up. Frames that had been through a full year of runs, hikes, beach trips and everything in between, still tight, still clear, still looking sharp. A few came back specifically to buy a second or third pair, and told us to keep designing and manufacturing without ever cutting corners on quality. That kind of feedback, unprompted, from someone who's actually lived with the product for a year, means more to us than any five-star review.
"I've put away all my other sunglasses. I only wear Aura Shades now."
He wasn't there to buy anything. He just came by to say hello and show us he was still wearing the same pair. Then he picked up two more before he left.
Everyone had a story. Trail runs, first hikes, weekend beach days, a wedding where the groomsmen all wore the same pair. We didn't come to the fair expecting to hear all that. We just came to sell sunglasses. We left with a lot more than that.
The support from The Aura Squad (our clients). Thank you!Team Aura showed up for us
Ten of our ambassadors came down across the weekend to support the crew at the booth, meet customers, and just be around. That's not something we asked for. That's something they chose to do.
Me with Fonda, Sarah Wan and Zee Ping at the booth.
And Nyet, who made time to swing by too.
Manfred who braved the long queue.
Roxanne so clever came so early, just to say hi to 'lao ban niang' .
There were many more, such as Gavin, Sarah Tan, Kenneth Lim, and Chelsea. Thank you to all of Team Aura who dropped by. It's the reason the booth never felt like just a booth.
Sold out in a day: what happened with our photochromic shades
We brought a first batch of our new photochromic sunglasses to the fair, not sure how they'd land. They sold out within a single day. Not the weekend. A day.
Photochromic lenses shift from clear to dark depending on the light, so one pair works from an overcast morning run straight through to midday sun. That's exactly the kind of problem our crowd deals with in Singapore, where the weather can flip in an hour. Once a few people tried them on and saw the lens change in real time, word moved through the hall fast, and our stock didn't last.
Photochromic and polarised, carbon fibre frame. The pair that sold out first.
Our other photochromic design, built to adapt from grey skies to full sun.
See the rest of the lineup in our Photochromic Sunglasses collection.
Queen of Hearts: the purple pink everyone wanted
Queen of Hearts sold out too. Same story, different colour. That purple pink carbon fibre colourway has been a hit with the ladies since the day it launched, and Outdoor Fair 2026 confirmed it. Every time someone tried it on, someone else asked where they could get the same one.
Purple pink carbon fibre frame. The colourway everyone at the fair wanted.
The three designs, side by side
| Design | Lens | Frame | Price | Status |
|---|---|---|---|---|
| Blinded by My Own Greatness | Photochromic, polarised | Carbon fibre | S$159.90 | 2nd drop, pre-order now |
| 67 Shades of Grey | Photochromic | Carbon fibre | S$129.90 | 2nd drop, pre-order now |
| Queen of Hearts | Non-polarised | Carbon fibre | S$84.90 | 2nd drop, pre-order now |
The second drop lands this week
All three designs are being restocked, and the second drop arrives this week. We're taking pre-orders now, so you don't have to wait around refreshing the page. If you were at Outdoor Fair 2026 and missed out, or you're only hearing about this now, this is the moment to lock in your pair before the next batch moves the same way the first one did.
Frequently asked questions
When will Blinded by My Own Greatness and 67 Shades of Grey be back in stock?
The second drop of both photochromic designs arrives this week. Pre-orders are open now, and orders will ship as soon as stock lands.
Is Queen of Hearts back in stock too?
Yes. Queen of Hearts is part of the same second drop, arriving this week alongside both photochromic designs.
Can I still pre-order before the second drop arrives?
Yes, all three designs are open for pre-order now on their product pages.
What made the photochromic sunglasses sell out so fast at Outdoor Fair 2026?
The lenses shift from clear to dark depending on the light, which suits Singapore's weather where conditions change quickly. Once people saw the lens change in person, demand moved fast and the first batch was gone within a day.
Where can I meet Team Aura or see Aura Shades in person next?
Follow our Team Aura ambassadors on Instagram (linked above) and check our Find Us IRL page for upcoming events and stockists.
Didn't catch us at Outdoor Fair 2026?
Pre-order the second drop of Blinded by My Own Greatness, 67 Shades of Grey and Queen of Hearts before it sells out again.
Shop the 2nd drop →Every pair comes with a 1-year warranty and free delivery anywhere in Singapore.
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Female Shades Sunglasses in Singapore: 7 Questions Every Buyer Asks (2026)